Down the Rabbit Hole / Little Burgundy SS14

photography / Saty + Pratha
fashion / Chad Burton
hair & makeup / Cody @ P1M
models / Julia @ Plutino Group & Alex @ Elmer Olson

I'm so happy this weird and quirky story for the Little Burgundy's SS14 Illusions issue is out for the world to see!  It was such a fun and chill day collaborating with Françoise & Sacha from Team LIL' BURG and of course a pleasure as always making good shit happen in Toronto with Saty + Pratha - I literally don't know what I would do without them in this city!













Be sure to pick up a copy of The Illusion Issue for free at your nearest Little Burgundy shop!



xoxochadchad

chadchad of the day 7.0

I wanted to gild the lily for this outfit of the day and go all out extreme on floral.  If only I had some floral trousers or jacket to make it really obnoxious.  I picked this shirt up at a thrift shop the other day and added gold chain around the collar.  If you love it, buy it HERE on our Burger & Fries boutique on ASOS Marketplace so I can pay the dang rent.  London, I love you but you're bringing me down!  

blue jacket / Lone Costume by Juun.J
floral shirt / Burger & Fries
teal trousers / TOPMAN
burgundy shoes / Zara

Here are some other bold tropical & floral looks from SS12.  Above is Custo Barcelona and below is Kenzo.  Mixing prints is fun and clashy-good times but I also love the head-to-toe print look.  

xoxochadchad

chadchad of the day 3.9

blue & magenta plaid blazer / Topman
pinstriped denim Mandarin collar shirt / vintage
magenta trousers / UNIQLO
eggplant leather bag / VanHart Homme
eggplant patent leather loafers / Zara
sky blue socks / from Japan

I'm officially a Harrod's department store employee now. I was hired on for temporary retail sales for the duration of the summer sale season which is on now until July 10th. My first day on the shop floor was on Friday and luckily enough I was chosen to work in the Men's Lab, which is a new section in menswear location on the lower ground floor. It created last December "with a young, fashion-conscious male in mind, fusing urban style with a polished aesthetic to create a trend-led offering like never before." Which means I don't have to wear a black or grey suit and tie to work everyday like most of the other members of staff do and I can still be creative with my outfit choices.


I decided to base my outfit around this leather VanHart Homme bag (even though I wouldn't be wearing it on the sales floor of course) which was a gift from Korean designer Jung Du Young / 정두영 for helping him with a presentation he did before his FW 2011/12 show during Seoul Collection.  The bag along with the bright magenta colored trousers from UNIQLO perfectly brought out the colors of the plaid blazer I borrowed from Burger's closet which I wore over a vintage denim shirt.  The pinstripes and the Mandarine collar of this shirt add a pleasant contract to the plaid.


To keep with the quirky look of the jacket, I wanted to wear a pair of socks that really popped in both color & pattern.  I found these 'big fish' socks a while back on one of my visa runs to Fukuoka, Japan.  The separated big toe is so you can wear them with wooden sandals.  I love the Japanese sun over Mount Fuji in the background behind the red fish, but unfortunately their days are probably numbered and will probably fall apart after one or two more wears.

xoxochadchad

chadchad of the day 1.7

rabbit fur coat / vintage
white shirt / Ryul+Wai
black cummerbund / vintage
chain with feather / reformed
shiny denim / April 77
wine patent leather loafers / Zara

Lines are blurring between men's & women's fashion and stigmas on what men can and cannot wear are lessening. The 80's saw very masculine silhouettes incorporated into womenswear and nowadays the opposite is happening somewhat for men. Feminine shapes and materials such as fur are being used more and more in menswear and more men are shopping in the women's section (hello bryanboy), buying everything from bags and platform boots to accessories and denim.


This rabbit fur coat is a beautiful example of how a man can wear a woman's jacket and still keep a masculine quality. Dressed up with a crisp, small collared white shirt, a vintage cummerbund and some patent leather loafers, this W10,000 ($10 US) flea market find creates a luxurious winter look.


The multi-layered silver chain which I reformed by adding the feather & the shiny denim are also slightly feminine but they are rock and roll enough to keep this outfit from becoming too girly overall.

xoxochadchad

chadchad of the day 0.9

grey herringbone jacket / Zara
denim / PLAC Jeans
black boots / US army surplus
black fur hat / H&M
black knit scarf cape thing / no brand
spoon brooch / handmade
studded gloves / handmade

/ Winter has arrived in Seoul and with it comes snow and layers layers layers, fur of course being the most important layer. My friend Burger had a grey fur hat like this last year and always looked cozy warm despite the frigid Korean temperatures, so when I saw a black one just like it at H&M in the fall I had to buy it immediately. I picked a good day to wear it since the day ended up bringing a mini snowstorm with the hugest snowflakes I've seen in a very long time.


This is a shot of me in the snow with Sue-Jean Chun, the President & CEO of a new members only online luxury select shop in Korea called Augusté. I met her for a coffee this afternoon in Chungdam-dong to discuss Augusté's launching in January. They will be featuring one item a day only sales of famous luxury brands including Alexander McQueen, Alexander Wang, Elizabeth & James, Gucci, Hudson, Halston, Marc by Marc Jacobs, Missoni, Rag & Bone, Rich & Skinny, Rock & Republic, True Religion, Vera Wang, YSL and more. I'll post more about them in January for their official launching.


I love the black scarf/cape thing I'm wearing - it adds such a nice silhouette to the simple herringbone jacket and was bought for only W15,000 on the street in Myoung-dong.  I handmade this bear spoon brooch just by crazy glueing a pin to the back of a vintage collector's spoon from Jasper, Alberta. It was inspired by my friend Emanuel who wore a similar brooch two summers ago back in Edmonton. He now lives in Vancouver and has a blog I frequent called SPIELS which is full of gorgeous images, videos, music & quotes. I thrifted an entire collection of spoons over the summer & will be selling them as brooches at the Platoon/Bling Night Flea Market this Saturday. Each one is unique & from locations all over the world.


I also handmade these studded gloves and will be selling a variety of designs at the Flea Market as well. The materials were relatively cheap and easy to come by, but the actual process was a little time consuming. I always feel like I could kick some serious ass when I wear them. /

xoxochadchad

chadchad of the day 0.3

camel trench coat / vintage Christian Dior (reformed)
denim shirt / W Dress Room
silk scarf / BON
black denim / no brand
brown socks / UNIQLO
burgundy loafers / Zara

/ There's nothing more perfect to wear on a sunny, crisp fall day than a classic trench coat. I picked this one up at Jamie & Bell vintage in Apgujeong just off Rodeo Street. It's a tiny little shop stocked full of amazing vintage from US & Europe and their jewelry and accessories are frequently used in editorials in all the biggest Korean fashion magazines from Vogue to Nylon to Bazaar. So you can imagine the prices. I don't usually splurge on clothes, actually I'm quite cheap. But this was so classic I knew I could have it for the rest of my life and cooly dropped the W300,000 for it. However soon after I bought it I had a bit of buyer's remorse - I wasn't wearing it often enough because it was a little too chunky and a little too long. To fix that, I took it to a local tailor (such cheap tailoring in Korea) to have it taken in slightly in the waist as well as to shorten the front panels, creating longer tails in the back. I loved the outcome - much more dramatic, yet still retaining it's classic appeal.





I bought the denim shirt with white buttons at the Gangnam Fashion Festival flea market held in October on Garosugil in Sinsa for only W10,000. It was made by W Dress Room, the sister brand of Choi Bumsuk's General Idea brand, and much better priced. My friend got the adorable loli-pop patterned scarf as a gift when he watched me walk in the "Playground" themed BON SS11 show by designer Lee Jung Jae at Seoul Collection.  /

xoxochadchad

boys 2.8

Junho Wee / 위준호


model / 22

brown fur trimmed coat / brand unknown
red plaid shirt / brand unknown
black fur hat / no brand
orange bag / brand unknown
grey denim / brand unknown
army green boots / brand uknown


Ju Young Kim / 김주영




black jacket / Anne Klein
brown vest / Diesel
black shirt / no brand
black denim / April 77
black & wooden platform shoes / Vivienne Westwood
white polka dot scarf / vintage
black hat / no brand
semi-circle glasses / brand unknown
black socks with colorful skulls / no brand
studded belt / no brand


Chongho Lee / 이총호


patterner / 27

army green jacket / self-made
beige vest / no brand
baby blue & white checked shirt / no brand
denim / no brand
beige shoes / no brand
tiger mask / Lip Under Point


Cheol Hyun Park / 박철현


student / 22

grey puffy jacket / Codes Combine
grey sweater / Codes Combine
grey baggy pants / Codes Combine
black knit hat / Codes Combine
white shoes / Ellise


Jung Hwan Lee / 이정환


student / 22

blue shiny jacket / Codes Combine
black cardigan / Codes Combine
black t-shirt / Codes Combine
black knit hat / Codes Combine
black denim / Codes Combine
black tote bag / Codes Combine
black shoes / Zara


Uji / 유지


hair designer / 32

grey suit / Maison Martin Margiela
white tee / Raf Simons
black scarf / Bless
sunglasses / Slow & Steady Wins the Race
grungy white shoes / Spring Coat


Jibi


retail staff / 26

black puffy jacket / Rick Owens
grey tee / brand unknown
black denim / Julius
black hi-top shoes / Rick Owens


Junho Choi / 최준호


farmer / 25

black & white cardigan / Zara
black & white sweater / vintage
black henley shirt / no brand
grey hat / Zara
black denim / no brand
black bag / Chanel
black boots / vintage


Insun Kim / 김인선


student / 18

black jacket / no brand
black leather jacket / Men's Own
white shirt / no brand
black tie / no brand
shiny black denim / no brand
black shoes / no brand


Jung Hyun Lee / 이정현


student / 23

black jacket / no brand
black tee / no brand
black shorts / no brand
black leggings / no brand
black boots / vintage


Hanil Yoo / 유한일



stylist / 22

black leather jacket / Balenciaga
cream blazer / vintage
white graphic tee / Diet Butcher Slim Skin
denim / Nudie
black hi-top sneakers / Rick Owens
accessories / handmade


Jin Chul Ha / 하진철


vintage shop staff / 27 / www.divinecomedy.co.kr

mustard jacket / handmade
beige checked shirt / vintage
black pants / no brand
brown shoes / vintage


Tae Hoon Kim / 김태훈


vintage shop staff / 27 / www.divinecomedy.co.kr

black jacket / no brand
black denim / no brand
black shoes / no brand
leopard scarf / vintage


Sungil Jang / 장성일


vintage shop staff / 27 / www.divinecomedy.co.kr

blue shiny jacket / no brand
blue shiny vest / no brand
blue & gold shirt / vintage
grey pants / no brand
black shoes / no brand


Dae Young Jung / 정대영


student / 25

grey jacket / no brand
blue checked shirt / American Apparel
blue cardigan / brand unknown
dark denim / G Star Raw
grey sneakers / New Balance
black framed glasses / Ray Ban
blue knit hat / American Apparel


Sung Hee Heo / 허성회


student / 21

grey cardigan / no brand
black jacket / no brand
red plaid shirt / no brand
black waxed denim / no brand
black boots / no brand


Fabien


model / 23

black jacket / Codes Combine
grey hoodie / no brand
black denim / Codes Combine
white sneakers / Converse
black bag / no brand
hand warmers / no brand


Shiwan Yoo / 유시완


student / 18

army green jacket / no brand
black oversize graphic tee / no brand
acid wash denim / no brand
black boots / Dr. Marten's

xoxochadchad