Free Willy mood boards

I've been going through some of my old mood boards lately for kicks, and wanted to share the ones I made for the 'Free Willy' editorial I styled for issue 7 of 1883 Magazine with badass photographer Viktor Vauthier and the über fucking cool Willy Cartier as our model.  (see the entire shoot HERE).

I wanted to feature some of the bright and bold menswear trends that were happening at the time (floral, tartan, denim on denim, the resurgence of 90's style logos, etc) paired with a more sinister S&M meets hostage kind of mood.  It's definitely one of my favorite menswear editorials of all time and goes to show that a lot of prep work & research along with a stellar team = quality.  Hope you like them and perhaps they will inspire you too.










xoxochadchad

chadchad of the day 7.0

I wanted to gild the lily for this outfit of the day and go all out extreme on floral.  If only I had some floral trousers or jacket to make it really obnoxious.  I picked this shirt up at a thrift shop the other day and added gold chain around the collar.  If you love it, buy it HERE on our Burger & Fries boutique on ASOS Marketplace so I can pay the dang rent.  London, I love you but you're bringing me down!  

blue jacket / Lone Costume by Juun.J
floral shirt / Burger & Fries
teal trousers / TOPMAN
burgundy shoes / Zara

Here are some other bold tropical & floral looks from SS12.  Above is Custo Barcelona and below is Kenzo.  Mixing prints is fun and clashy-good times but I also love the head-to-toe print look.  

xoxochadchad