Launch My Life with Yoo Ah In

Here is part of the episode for Korean actor Yoo Ah In's reality show on M-Net called 'Launch My Life' that Burger and I got a chance to be in over Christmas in London.  The first part we are chatting in the Sanderson Hotel and the second part Burger took Ah In to a shop called Year Zero London who has styled the K-pop girl band 2NE1.


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year zero london

Louise Michielsens / designer


all clothing / Year Zero London / www.yearzerolondon.com

Tiziano Mazzilli / staff



all clothing / Year Zero London / www.yearzerolondon.com

While Burger was showing Ah-In Yoo (유아인) around Carnaby Street in London, luckily Year Zero London was one of few small designer shops open for Boxing Day. One of their designers, Louise Michielsens along with Tiziano, a member of her staff, was kind enough to let both myself photograph them as well as the M-Net crew in to film their shop.


They have an amazing selection of handmade clothes, jewelry & accessories in bright colors and graphic shapes made in plastic-y materials and even Lego. Even the three dogs sleeping in the shop were decked out in Year Zero designer wear. Celebrities like Beyonce, Madonna, Mika and PINK have all sported Year Zero wear, so too have Korean celebrities such as G-Dragon and 2NE1.









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burger kim of the day 0.1

brown jacket / Sparks
fur scarf / Topman
burgundy cardigan / American Apparel
denim shirt / Topman
glasses / Carrera
black polka-dot hat / Urban Outfitters
tan bag / Marc by Marc Jacobs
green denim cutoff shorts / vintage Levi's
tan & black nordic leggings / no brand
burgundy boots / Dr. Marten's


While staying London I thought I would also showcase my friend Burger Kim's extensive wardrobe. This kid has style in spades and more of it should be shown to the world. He is a master of layering and is great at mixing patterns and textures. On most people it could come off forced, but with Burger it always looks effortless.

The night Burger and I went dancing at Bang Bang we got a call at 3am from my friend Sarah's boyfriend, who is a producer for M-Net. He was in London filming a reality show starring Korean actor Ah-In Yoo (유아인), famous for his role in 'Antique'. The extra's they had for the club scene they wanted to shoot had backed out so they called us to meet them at Ah-In's 5 star luxury hotel, the Philippe Starck designed Sanderson at 4am to have a few beers and chat about trendy things to do in London.  Here are a few images of the decor from the Sanderson Hotel.






The producers all liked Burger's style so much they asked him to take Ah-In shopping around central London. This is the outfit he wore that day. Ah-In was wearing a killer military inspired jacket by Burberry and carrying a handsome leather portfolio case. Unfortunately since it was Boxing Day a lot of the smaller, independent stores were shut but Burger did have a chance to take him to Year Zero London (I'll blog more about them later) and they also fought the crowds at Topshop & Urban Outfitters. Here are a few shots of the filming that day:






After the filming we were all tired and cold, so the producers booked us a table at an uber trendy restaurant/club/gallery called Sketch on Conduit Street. This place was gorgeously decorated and the meal itself was insane. I could totally get used to a life like that.


/ a tree sculpture made entirely of toys painted all in white next to the coat check


/ the time machine/cocoon like toilets


/ my first time having foie gras


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